C.C.

LET’S MAKE SOME MAGIC

I develop content-first strategies for brands who love what they make and need someone (that's me!) to help them shout it to the world. My first loves are building brand & creative strategies from the ground up, but I also lead digital creative direction, write copy, and create organic content + social media strategies that have taken brands from start-ups to household names.

meet C.C.

THE FRIEND EVERYONE TEXTS WHEN THEY NEED AN INSTAGRAM CAPTION

Despite always being picked last in gym class, I’ve lead and developed content strategies for multiple brands in the health & wellness space--most recently as Director of Social for GHOST®, the world’s first lifestyle sports nutrition brand. Before that, I lead content strategy for a fitness app and a supplement + skincare brand that focused on women’s wellness. Additionally, I’ve organically grown a following of over 25k for my personal lifestyle brand which focuses on food, home decor, and style.

Currently, I’m leading creative, content development, and brand strategies for multiple clients in both the D2C and B2B spaces as VP of Creative at Bisig Impact Group in Louisville, KY.

see my work

SCROLL STOPPERS

Secure A Can Refresh for GHOST® ENERGY

Who doesn’t love to be the first to get their hands on something new? Secure A Can is a way for energy drink enthusiasts to be the very first to try a new flavor of GHOST® ENERGY. Inspired by SNKRS App Raffles, anyone can download the GHOST® App and enter the Secure A Can raffle for free by simply entering their name and email address. If they’re a lucky winner, they’ll receive a can of the newest flavor over a month before it hits shelves!

THE PLAN

Provide creative direction that would be on brand and increase organic social media engagement, email subscribers, app downloads, and hype for the brand
Develop and execute a process for digital asset acquisition
Generate a strategy for organic social that would grow the overall audience reach while also re-engaging current audience members to keep them excited about the brand

THE RESULTS

Overhauled organic social strategy to create a plan that was on brand and effective
Created a blueprint for future Secure a Can campaigns and locked in a cohesive, on-brand look & feel for digital assets
Reimagined digital creative direction to still look & feel like GHOST®, but make it on point for a modern social media strategy
Increased organic social engagement from 1% to 12%
Increased app downloads by 400% from previous Secure A Can campaigns

SCROLL STOPPERS

Launch of GHOST® Lifestyle Apparel

Make some room in the closet, because your ride or die supp & energy drink brand just launched their first cut-and-sew apparel line. Inspired by that feeling of cruising along the coast with your windows down, salt air, golden hour, and the spirit of an endless summer, “SUMMER ’23” includes a collection of GHOST® graphic tees, double-lined mesh shorts, embroidered “INSPO” tees, rope hats, and our first-ever denim trucker jacket.

THE PLAN

Provide digital creative direction that would be on brand for this new extension of GHOST®
Develop and execute a process for asset acquisition and creative project management for this new extension of GHOST®
Generate both a launch strategy & evergreen strategy for organic content that would grow the audience for this new brand spin-off while also getting current audience members excited to get their hands on a new product line

THE RESULTS

Launched GHOST® Lifestyle Apparel in the US, UK, and ANZ
Generated over 1.2 Million organic impressions on social media from the “SUMMER ‘23” campaign
Created and implemented a project scope & process for digital asset creation (photo, video, and graphics) for GHOST® Lifestyle Apparel

SCROLL STOPPERS